My deep interest in human behavior and psychology, combined with a family mind for business landed me in the digital marketing industry, where I've been for the past 17 years.
During my tenures at tech startups ProClarity and Balihoo, I learned to use levers across the entire customer journey to meet business goals, from messaging to media placement.
I believe that combining known customer attributes with creativity and technology can produce powerful results. I learned this during a seven-year tenure as the Digital Producer at Idaho's largest ad agency, Drake Cooper, building brands such as the Idaho Department of Tourism, J.A. and Kathryn Albertson Foundation, and Jackson’s Food Stores.
After my time on the agency side, and after several subsequent years as the Director of Marketing at Balihoo, a SAAS startup, it became clear to me that there is an immense need for outsourced digital marketing resources in the state of Idaho, and across the country.
Although my experience in digital marketing is broad, my consulting practice is focused on three areas: SEO, SEM, and paid digital media (PPC). As a freelancer, I help a wide variety of brands and agencies with their unique needs, filling in organizational gaps, driving digital programs, and getting things done quickly.
If you have gaps in your digital marketing program, unique needs that require specialization, or simply too much work and not enough time, we should chat! If I can’t help you myself, I probably know just the right person or team to meet your needs.