Digital Media Campaigns

Throughout my 17 years as a digital marketer, I’ve found that campaigns are successful when the perfect marriage of content and technology occurs - placing relevant content in front of highly-targeted audiences. While there are many types of digital media campaigns, and new technologies emerge every day, I specialize in the following:

Websites and landing pages

For most brands, the website represents the foundation of your messaging, your tone and flavor, and is the primary channel for telling your story. When creating websites and landing pages, I focus on the experience and journey the user takes and prioritize consistency in branding and message above bells and whistles. As a long-time student of conversion science, I know how to identify drop-off points in website experience and capitalize on strong calls-to-action, always driving the user to a conversion.

Social media Advertising

For lead generation, nothing has worked better for my clients than paid social media campaigns, dollar for dollar. I attribute the high ROI of paid social campaigns to their unique targeting capabilities, giving advertisers the ability to discover small pockets of incredibly qualified people, using demographics and behavioral data. I've witnessed both B-to-B and B-to-C companies benefit immensely from the agility and precision offered by social content networks such as LinkedIn, Facebook, Instagram and Pinterest for lead generation and viral awareness.