SEO and Paid Search Marketing
Did you know that at a typical agency, organic and paid search are managed in two different departments? I think this is crazy, so I do it differently.
PAid Search / SEM
The benefit of having a partner that performs both organic and paid search is that they can determine the best course of action for each keyphrase, without bias. I'm used to working with tight budgets to buy qualified traffic, influence shoppers, and boost conversions. (And, I've been Google Ad Certified since 2007, if that tells you how long I’ve been doing this.)
Organic SEO
By using best-practice content marketing, a technical SEO background, and deep subject matter expertise, I've been able to increase organic rankings of priority keyphrases by up to 74% within 60 days and 550% within 18 months for my clients.
Complete Search Marketing PRogram
When paid and organic search work together, both can be optimized for the biggest payoff. Spray-n-pray strategies rarely work, so instead I aim for condensed keyword lists and carefully A/B test to find the most desirable "fruit" per unit of effort/cost, which is not always the lowest hanging.
Deliverables you can expect from a complete search marketing program include:
Deep Keyphrase Analysis including competition analysis, volume expectations, and budget recommendations.
Organic search plan including target queries, execution strategies, and supporting content.
High-quality landing pages and conversion strategies.
A/B testing plan and KPIs to measure against.
Maintenance/optimization plan and proposal.