Google Analytics GA4 Setup

For most businesses that market digitally, it’s imperative to ensure that your transition to GA4 is seamless, comprehensive, and tailored to your unique needs. With over 2 years of experience in Google Analytics 4 (GA4) migrations and setups, I’ve become skilled at implementing the analytics platform across both basic and complex websites. What was once a necessary project for my existing clients only, has now evolved into a standalone offering.

Embarking on a GA4 migration and setup project involves several crucial steps to guarantee accurate tracking and meaningful analysis. First, I’ll conduct an in-depth consultation to understand your business objectives and specific tracking requirements. We'll then devise a tailored migration plan, mapping your existing Universal Analytics setup to the new GA4 framework. During the implementation phase, we seamlessly integrate GA4 into your website or app, setting up event tracking, user properties, and conversion goals to make sure you’re gathering the most relevant data.

I also do comprehensive testing to ensure data accuracy and troubleshoot any potential issues. Once we've validated the setup, I’ll guide you through the GA4 interface, enabling you to harness its powerful features effectively. Beyond the technical aspects, I provide training to your team, empowering them to navigate GA4 confidently and derive actionable insights.