I hear a lot from potential clients that they tried LinkedIn and it was too expensive. “We were getting our ads in front of our audience, but conversions were so expensive.”
Search Engine Marketing for B2B - 7 Planning Tips
Paid Search, otherwise known as search engine marketing, is a fantastic tool for B2B marketers. Why?
Paid Search for Top of the Funnel - Are You Crazy?
Most paid search professionals will tell you that paid search is strictly for the middle and bottom of the funnel - audiences that already KNOW that they are interested in a product like yours, or at least know they have a problem that needs solving.
What I Know About Driving Growth in B2B Marketing
How do I get back to basics? In today’s post, I wanted to quickly go over some of the fundamentals you need to understand when tackling marketing your products to other companies.
What Your SEO Analysis Should Include
When you’re working with an SEO expert, and they want to provide a free analysis of your website, be wary. Very wary. A real SEO analysis is customized, comprehensive, and takes significant effort to produce Unfortunately, with free offerings, you usually get what you paid for. Here’s a list of what a good SEO analysis should include.
The Best Replacements for Average Position in Google Ads
Earlier this year, Google announced that Average Position, one of the oldest and most-loved data points for Google advertisers would be removed. As someone who uses Average Position every day to optimize campaigns, I was concerned regarding how I would manage campaigns for my clients, especially those that value always being on top.
Social Media Advertising: When to Use What (and When to Back Away)
There are so many options in digital marketing right now that choosing the right platform can be incredibly overwhelming. I’ve compiled a list of the platforms I use, and when, along with reasons why you SHOULDN’T invest in advertising, and other complimentary outlets.
Why Outsourced Digital Marketing is Becoming More Popular
I’ve seen digital marketing tackled every which way, so I get asked a lot what the best way is to build a team. There’s one thing I know for sure, after almost 15 years in the digital marketing business…
5 Critical Elements of B-to-B Lead Generation
Everyone thinks lead gen is so easy - whip together a piece of content, build a quickie landing page, push it out on social. As someone who’s executed dozens of B-to-B lead gen campaigns, I can tell you that it’s not that easy! Want quality leads? Want volume? Here are 5 things I’ve learned over the years about lead gen campaigns, that I wish I knew before I started.