Obviously, the goal for your most relevant and profitable campaigns is 100% impression share. We want our highest-performing ads in front of our best audience as often as possible, right?
How to Write Blog Headlines for SEO in 4 Steps, with Examples
Knowing when and where to use keyphrases in blog headlines and copy is not only a beneficial counterpart to technical SEO practices, it can make or break your inbound marketing efforts.
5 Ways to Start a B-to-B Digital Marketing Plan
I'm here to help you get started, get over the hump of creating a B-to-B Digital Marketing Plan.
Never Forget Nurture - the Marketing that Keeps on Giving
The idea behind modern nurture marketing (which is typically automated) is that only a small percentage of your inbound leads will convert each month/week/day.
It's Not Just You - Why Writing About Your Product is Hard
I believe there are several reasons why product owners - even marketers - need to bring in an outside perspective before writing their product messaging.
Free Marketing Tools Will Save Your Bacon
Using free tools keeps my margins as high as possible, and helps to maintain a minimum balance in my business checking when the work isn't coming in as it should.
Three Steps to Conquering the Value Exchange in Marketing
The most successful digital marketers make their mark designing mutually advantageous value exchanges, or trades, with potential customers that occur days, weeks, or months before purchase.
Discoverability Marketing: The Latest Buzz Phrase and What it Means.
There are many types of marketing out there for us to focus on as professionals: inbound, outbound, content, engagement, etc.
Why SEO is More Art Than Science
And, this may be controversial, but I've also discovered that SEO is more art than science. Much more.