When you’re working with an SEO expert, and they want to provide a free analysis of your website, be wary. Very wary. A real SEO analysis is customized, comprehensive, and takes significant effort to produce Unfortunately, with free offerings, you usually get what you paid for. Here’s a list of what a good SEO analysis should include.

Knowing when and where to use keyphrases in blog headlines and copy is not only a beneficial counterpart to technical SEO practices, it can make or break your inbound marketing efforts.

There are many types of marketing out there for us to focus on as professionals: inbound, outbound, content, engagement, etc.

And, this may be controversial, but I've also discovered that SEO is more art than science. Much more.