I’ve seen digital marketing tackled every which way, so I get asked a lot what the best way is to build a team. There’s one thing I know for sure, after almost 15 years in the digital marketing business…

I believe there are several reasons why product owners - even marketers - need to bring in an outside perspective before writing their product messaging.

Using free tools keeps my margins as high as possible, and helps to maintain a minimum balance in my business checking when the work isn't coming in as it should.