Search Engine Marketing (SEM)

With 12 years of paid search advertising experience, I've seen what works and what doesn't and know how to get results in both Bing (Microsoft Ads) and Google Ads.

My strategy is simple: advocate for best practices in ad copy, data-backed optimization, and conversion-oriented landing pages, so my clients can get the most out of their budgets.

A paid search package can be customized to your needs, but a typical SEM package includes:

• Account setup and configuration

• Conversion tracking setup

• Keyword research and planning

• Ad copywriting

• Branded and unbranded strategies

• Impression share optimization

• Quality Score improvement

• Weekly or Monthly reporting